we BUILD KINETIC BRANDS
WE Work with a select group of fitness and wellness brands that share our desire to set the world on fire
What we do
World On Fire is a boutique brand agency that works with a select group of high-growth brands in the fitness and wellness space. We bring experience that creates momentum for our client’s brands and leverages our ecosystem of athletes, creators, partners, and relationships to amplify our work.
BRAND STRATEGY
Brand Identity
Partnerships
Activations
The Strongest brands don’t just have deep connectionS with their customer. They strengthen the relationship the customer has with themself.
MEET THE TEAM
TODD
MELENEY
FOUNDER & CEO
Award winning CMO of athletic footwear and apparel brand NOBULL. Todd Meleney was the company’s first employee and was with the company for more than 10 years prior to exiting in 2023. Todd oversaw marketing, content and revenue from pre-launch through to $200m+ in annual sales.
Todd built a cult following for the brand in its early years through community building and highly anticipated product launches that were among the largest of their kind.
Todd oversaw all partnerships including high profile athletes across the world of sports and established league deals with the NFL, PGA Tour, and CrossFit Games. Todd participated in a Google hypergrowth program, and Meta’s disruptors group and has deep understanding of customer acquisition and paid media.
ALEXIS
CALLAHAN
Alexis Callahan worked at NOBULL for just over 6 years. Her first 5 years there were on the marketing team leading e-commerce where she managed web development and Shopify, as well as oversaw product launches. Alexis’ final year was as the director of product development & production.
JED
MAGNUSSON
Jed Magnusson was the second employee of NOBULL. He spent over 8 years helping to build the brand. Jed played a role in nearly every product launch, from packing some of the first orders by hand to quarterbacking global marketing campaigns. His experience with the brand led him to a role as director of brand marketing.
CHRIS
YONUSS
Chris Yonuss spent 8 years at NOBULL, as the company’s third employee. Chris oversaw various operational functions including distribution, transportation, and inventory systems. He built and scaled a global network to support $200m+ in annual sales. Chris led multiple RFPs and implementations, including several 3PLs, return platforms, and NetSuite.
Sam
kelly
Sam has 10+ years of experience as a designer, creative director, and brand builder for companies like New Balance and Athletic Brewing Co. In 2016, as their first employee, Sam helped build a boutique Boston-based creative agency from the ground up before starting his own creative studio in 2022.
TOGETHER WE CAN SET THE WORLD ON FIRE
WORK WITH WORLD ON FIRE
We’re expanding our roster of clients in the fitness and wellness space. Reach out to get in touch and fill us in on your project.
CAREERS
JOIN THE TEAM
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Content Marketing Manager
Play a key role in creating, managing and distributing content and other forms of media for World On Fire brands.
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Director of Marketing
A seasoned marketer with a creative edge to own client projects and deliverables.
View Full Job Description
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Senior Digital Marketing Manager
Own and operate the direct to consumer playbook.
Please send resumes to hello@worldonfire.com to be considered.
What we do
World On Fire is a boutique brand agency that works with a select group of high growth brands in the fitness and wellness space. We bring experience that creates momentum for our clients brands and leverage our ecosystem of athletes, creators, partners and relationships to amplify our work.
BRAND STRATEGY
Brand Identity
Partnerships
Activations
WE Work with a select group of fitness and wellness brands that share our desire to set the world on fire
The Strongest brands don’t just have a deep connection with thier customer.
They strengthen the relationship the customer has with themself.
TOGETHER WE CAN SET THE WORLD ON FIRE
MEET THE TEAM
TODD
MELENEY
FOUNDER & CEO
Award winning CMO of athletic footwear and apparel brand NOBULL. Todd Meleney was the company’s first employee and was with the company for more than 10 years prior to exiting in 2023. Todd oversaw marketing, content and revenue from pre-launch through to $200m+ in annual sales.
Todd built a cult following for the brand in its early years through community building and highly anticipated product launches that were among the largest of their kind.
Todd oversaw all partnerships including high profile athletes across the world of sports and established league deals with the NFL, PGA Tour, and CrossFit Games. Todd participated in a Google hypergrowth program, and Meta’s disruptors group and has deep understanding of customer acquisition and paid media.
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ALEXIS CALLAHAN
Alexis Callahan worked at NOBULL for just over 6 years. Her first 5 years there were on the marketing team leading e-commerce where she managed web development and Shopify, as well as oversaw product launches. Alexis’ final year was as the director of product development & production.
-
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JED MAGNUSSON
Jed Magnusson was the second employee of NOBULL. He spent over 8 years helping to build the brand. Jed played a role in nearly every product launch, from packing some of the first orders by hand to quarterbacking global marketing campaigns. His experience with the brand led him to a role as director of brand marketing.
-
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CHRIS YONUSS
Chris Yonuss spent 8 years at NOBULL, starting as the third employee. Chris oversaw various operational functions including distribution, transportation, and inventory systems. He built and scaled a global network to support $200m+ in annual sales. Chris led multiple RFPs and implementations, including several 3PLs, return platforms, and NetSuite.
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FIRST LAST
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